About Us

In the rarefied world of haute parfumerie, where tradition often speaks in whispers of the past, BeLaris emerges as a bold declaration of the future. Our name—a fusion of English and Indonesian wisdom—embodies our philosophy: "be so good they can't ignore you."

At the heart of BeLaris stands Nuriah, an avant-garde perfume architect whose journey reads like an aromatic epic. As the only female Asian protégé under 30 to train with a distinguished Master Perfumer in Dubai, she shattered conventions while mastering the ancient art of Middle Eastern perfumery. Her expertise, shaped by collaborations with prestigious Arab fragrance houses, speaks of bold innovation rooted in timeless tradition.

Destiny then led her to an extraordinary apprenticeship with the Sultan of Brunei's personal perfumer, granting her privileged access to the world's most coveted raw materials. Among these treasures lies the legendary Oud Borneo, harvested from the Sultan's protected plantations—a precious ingredient that few perfumers in history have been allowed to work with.

This rare confluence of East and West, tradition and innovation, forms the essence of BeLaris. Each fragrance we create is more than a scent—it's a bridge between cultures, a testament to the breaking of boundaries, and proof that excellence knows no borders.